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Opening in 2025, the atelier will serve as a co-creation space for fragrance houses, ingredient suppliers and other strategic vendors.
December 30, 2024
By: Lianna Albrizio
Associate Editor
The Estée Lauder Companies’ innovation hub for a new fragrance atelier will be housed in Paris, with its opening slated for 2025. The Fragrance Atelier will be housed in the company’s new “La Maison des Parfums,” a dedicated fragrance building centralizing ELC’s Paris-based global fragrance brand teams across marketing, creative and product development. The site will allow for stronger collaboration with the Atelier team and accelerate ELC’s ability to move from insights to commercialization....
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